GoWeb Charter


The GoWeb Team is an inclusive, collaborative community of professionals dedicated to supporting one another and elevating web communication across campus.


  1. Demonstrate how web communication supports the strategic initiatives of the university.
  2. Every university website contributes to an impression of Texas A&M, not only for prospective students and families, but also for researchers, donors, legislators and other key decision makers. In order to support Texas A&M’s Twelve Imperatives under Vision 2020, all university websites should convey impressions of scholarship, professionalism, credibility, and community.

    The GoWeb Team will address topics such as:

    • Branding: Look and feel should immediately reflect a web page’s affiliation with Texas A&M University.
    • Usability & Accessibility: Sites must be quick and easy to use, navigate, and understand for the widest audience.
    • Consistency of Message: Content should address the needs of target audiences while supporting the strategic initiatives of the university.
    • Relevance: Content should be up-to-date, accurate, and succinct.

    GoWeb Team members are united by their intent to do their best work in support of the university’s mission. We desire to work with university leadership to identify business goals and communicate these goals to campus web community.

  3. Build a culture of collaboration.
  4. Collaboration depends on community. The GoWeb Team will establish a calendar of events and tools to increase community engagement such as chat rooms, lunches, retreats, conferences, and peer mentoring. By creating a platform for collaboration among all campus web professionals, the GoWeb Team will leverage the expertise and resources of individuals for the benefit of the entire campus web community.

  5. Strive for innovation.
  6. The GoWeb Team’s collaborative model and shared knowledge base will foster innovation across campus. The goal of the GoWeb model is to create a culture of collaboration, healthy competition, and a dedication to excellence and continuous improvement.

  7. Recommend web communications standards and best practices.
  8. By establishing a shared knowledge base, the GoWeb Team will capitalize on shared knowledge to raise all sites to a higher standard of quality and consistent brand messaging. The knowledge base will contain recommended standards and best practices for development, design, accessibility, usability, and analytics.

  9. Focus on data-driven decision making.
  10. The GoWeb Team places a premium on collecting and using site analytics and user behavior data. User feedback and analytics enable better decision making, increase the effectiveness of web communication, and serve as a benchmark for measuring improvement. The GoWeb Team will provide tools and resources to promote these practices within the campus community.

  11. Establish web communication as an important university resource.
  12. Use case studies provided by charter members to demonstrate the value behind well developed web communications and applications.

  13. Create a framework to get employees quickly “plugged in” and up to speed.
  14. The university’s size and decentralization can leave new web professionals feeling isolated, especially in smaller departments. In order to support new hires, the GoWeb Team will provide an introductory toolkit from the knowledge base, as well as peer mentoring groups of same-title colleagues to assist with common onboarding questions.