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Content-first thinking

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One of the basic arguments when discussing mobile-first design is that content is more important than design. Design has been the primary focus of web design for so long, however, that convincing your stakeholders otherwise may be quite difficult.

This article by?Rian van der Merwe explains ways with which to convince stakeholders that they need to think about content before they think about design. As he puts it, to think about the contents of a package before building the package that will hold it.

http://www.elezea.com/2013/07/content-first/