Design Matters — Especially at the Oscars

Here’s an interesting write-up that examines the role that poor typography played in the recent Oscars debacle, where the wrong film was initially announced as the winner of the Best Picture award: https://medium.freecodecamp.com/why-typography-matters-especially-at-the-oscars-f7b00e202f22

That’s horrible typography. I will emphasize horrible again. Horrible. Or to be nicer, not good. Look at it again. Of course, anyone could’ve made the same honest error!

The words “Best Actress” is on there — at the very bottom — in small print!

You are on television with millions of people around the world watching. You are a little nervous, and you have to read a card. You will most likely read it from top to bottom (visual hierarchy) without questioning whether the card is right. That look on Warren’s face was, “This says ‘Emma Stone’ on it.” Faye must’ve skipped that part and was caught up in the excitement and just blurted out, “La La Land.”

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