What is a Segment?

A segment is a subset of your analytics data. It is way for you to create a custom filter that can be applied to reports generated by Google Analytics. For example, you can create a segment consisting of “any user on the tamu.edu network.”

Why Should You Use Segments?

Segments can be incredibly powerful tools in narrowing down very specific site usage patterns. Using the above segment as an example, you can then apply it to your default Behavior report to see the number of page views generated by only that particular audience.

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