The Invisibility Factor

This past week marked the 25th ?birthday? of the World Wide Web. While recently reading about ?what?s next? for the internet, I came across an article from Steve Case, the co-founder of AOL, which I found quite interesting. It talked about the ?waves? the internet has gone through as a whole and what is next for everyone who uses the internet. There was a quote that really stuck out that I wanted to share, because I thought it had a great deal to do with how responsive websites are being used today and how they will be used in the future.

The Internet will shift from being the main event to being increasingly invisible, as it becomes more integrated into our devices in subtle, but powerful ways.

I thought this point was incredibly interesting; that the internet is slowly shifting from something we think about and interact with all the time to something that is just? there.

This is where I began thinking about responsive websites and how we are creating products that, on devices, are not necessarily the shiny and sparkly products people use to want, but are the products people now need. We are giving our websites the ?invisibility? factor, so that all visitors don?t even think about zooming in and out or missing important information because the site is not compatible with their smartphones or tablets. The information they want and need at that moment is just there for them.

For anyone interested in reading the article, it can be found here:?http://mashable.com/2014/03/12/steve-case-world-wide-web-25/