News

This week, we are sharing 150th anniversary event content packages—we have three of them—and the content package for our new rankings from U.S. News & World Report. We also have a rankings strategy for you to review for best practices in promoting the rankings of your college, school or division.

We are pleased to share that for the second year in a row, Texas A&M University has been recognized with a Fast Company Innovation by Design Award. The content package is now available. Also, we share the content package for our 2026 brand anthem and the success of our Red, White and Blue Game. Plus, there is more helpful information and resources.

In this issue, we have updated the brand anthem content package, and we have the Red, White and Blue Game content package. We will be adding stories and content packages featuring people, programs, research, faculty and former students throughout the fall to continue the efforts behind telling the world about how together, we create so much good.

This week is the debut of our brand anthem, 2026 commercial/PSA, which will premiere nationally on Fox during the Freedom 250 Grand Prix in Washington, D.C., on Aug. 23. Through the message below and content packages shared, we are asking all of the channels for the colleges, schools and units to support, engage with and amplify this effort starting this week and continuing through the year.

This is an exciting time as we prepare for the fall semester. This month we launch our new brand anthem during the Freedom 250 auto race. The race is being held on the streets of Washington, D.C. for the first time ever. We have a new graduation content package that is updated for the August 8 summer graduates. Plus, there is more helpful information and resources.

In this newsletter, we have a new content package on global university visibility rankings for 2026-27. Also, we will continue to celebrate the 250th anniversary of our country for the next several weeks. And we have a notice on moving from LiveWhale to a new calendaring solution.

In this issue, we have two new content packages and dynamic new brand assets available for your immediate use. Check it all out and start using them today.

This week, we have two new content packages that showcase how Texas A&M University continues to make an impact through service, innovation and leadership: a special NASCAR tribute honoring President George H.W. Bush and the enduring values he shared with our university; and Texas A&M’s recognition by Fast Company with a World Changing Ideas Award for breakthrough care with the heart patch.

In this issue, you can access links to all MarComm Summit Assets and Resources, including brand visual media assets and new aerial photography. Also, please take the MarComm Summit Attendee Survey. Tell us what you liked and what you’d like to see next year. Let us know how we can improve.

We have our MarComm Summit in two weeks, and we look forward to connecting with all of you during this fun and important community gathering. This is our terrific opportunity to evaluate and strengthen our alignment in using the brand platform. Also, please take a moment to review your content for references to the Office of the President.